Monday, December 29, 2008

Amir Khan – the newest advertising medium

In my opinion, Amir Khan is the biggest marketing guru. I want to know what his educational background is. Think about this, while all celebrities are still endorsing products, Amir has turned himself into the new-age movie advertising medium.

Sign a film with the guy, and the advertising and promotion are taken care of without any marketing consultants. What bigger medium do you need than the man himself?

This guy is creative director, strategic planner and marketing manager all rolled into one.

Even before the film industry turned into an organised market, Mr. Khan knew the exact value of things like brand identity, the look-feel of the brand, and the art of breaking clutter.

And there’s no question of media space – he does the bloody layout on his own face!

I say forget press conferences, even if he’s on a morning jog (or probably peeing at the airport), the people around think exactly of the film he’s doing at that time.

King khan vagairah theek hai, but look at SRK and you have no clue which film the pic is from. On the contrary look at Amir.

But you know the best part? In order to learn about creativity, strategy, branding and marketing, you no more have to go to a school. All thanks to this Khan. This guy single-handedly beats the IIM of A!

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