This is a brilliant new innovation guaranteed to get you noticed. Vodafone used it, reality shows use it and now a certain young man has used this device to go from ‘unnoticed’ to ‘most talked about’ in no time.
Vodafone did this little promotion. Two actors would quarrel loudly in a public place. And when a crowd gathered, they showed this placard saying ‘For more drama come to Rang Shankara theatre festival.’ They won awards.
Our reality shows had dipping TRPs till the judges started bickering on screen. Somebody walked out, somebody yelled at the other. And suddenly they started getting noticed.
Big brother works on this premise completely. The show is nothing without all those celebrity jhagdas.
Who can we blame really? The TG loves all this.
Haven’t we seen several people gather when any two people pick a fight on streets or railway stations?
The young man in question simply used this media innovation to his advantage. Why else would a boy with a Parsi dad and Sikh mom go passionately pro-hindu all of a sudden?